Before anything else, readers should understand the role of good design in terms of raising the visibility of your campaign. Getting the attention of your audience is always the starting point for any marketing campaign.
Remember that best campaigns get traction because of the fact that they stand out from the crowd. In order to engage your audience directly, your campaign has to be able to drown out the noise of all your competitors. This is the only way to get their attention and hold it.
To do this, you must first understand the characteristics of your target audience and define the goals of your campaign. These will serve as the building blocks of your aesthetic. Make sure to think long and hard about this and determine the best way to move forward.
Remember that your ultimate goal should be all about conversions. This goes beyond simply stating a call to action at the end of your article. Rather, you should look into the different ways to evoke the necessary reactions and emotions from your audience. Do you want it to make them laugh or feel nostalgic? Is it supposed to draw on the heartstrings? The secret to all of this is the correct use of the different design elements.