What you need to put on your new website

Now that you are planning to build a website, you may need to know what things to incorporate into your website so that there is more customer footfall and thus more revenue.

Include your introductory pitch

Whenever you are launching a new website, the aim is to inform people about you. This means you would need to include an About Us page where you would need to talk about your company, the services it provides, your aims and visions, a contact page where customers can contact you or share their feedback or complaints, your previous achievements and much more. Do not make it into a long, boring story.

Say where customers can find you

Mention where customers can find you. This would make it easier for them to find you if they require help. Also, mention your phone number on the site. If you are selling products then add a few product images, the companies who you have worked for and your success story. Add a few discount sections that would draw customers to your website. It is also worthwhile to get in contact with Episerver agency Dotcentric – they are one of the best partners who offer a variety of services like CMS, Commerce, webs designing and Mail services. Call them if you want to launch a new website for your company and make it worthwhile.

Beginners Guide For Digital Typography

typographyIf you want to be the best at what you do, you have to master the basics. In the field of digital design, typography is one of the most basic skills but a lot of designers still have trouble getting it right. Here are some tips in digital typography that can help beginners like you thanks to the professionals Outre Creative London.

Don’t Mix More Than Two Fonts

Doing more than two will make your work look like a terrible attempt at patching up a broken vase. It’ll look inconsistent so better stick with two font families at max.

Consider You’re Experience Before Using Fancy Fonts

Fancy fonts are great, but if you use them without knowing how to make them work you’ll come off as very amateurish. Keep it simple for now until your knowledge and experience can ace the fancy fonts.

Choose The Right Line Length

As a general rule, you shouldn’t make your text line too short or too long. Better remain within the ideal 66 character line.

Flush Your Paragraph Left

Justifying your paragraphs seems like good to make it appear cleaner. But flushing it left and leaving the right ragged is actually a good idea if you’re not so sure about setting custom word spacing. It’s easier to read this way.

Widows And Orphans

  • Widow- is a single word or short line at the end of a paragraph.
  • Orphan- is a widow on top of the next column or page.

Reader may not be able to tell but you should avoid widows and orphans as much as possible. Narrowing letter space or line break or changing the font size may solve this issue.

Don’t Letter Space The Lower Case

It makes it difficult for the reader to recognise individual characters in text.

Spell Your Numbers

Digital design is not only about creativity, it also involves aesthetics. So unless the content is about mathematical related things like equations, formulas, or percentage, spell your numbers. Your text looks more elegant if you do.