Many people perceive SEO to be a hard nut to crack or an unsolved riddle. But in reality, it’s not that difficult as you might think of it. You want traffic to get more visitors on your website so they can purchase what you have to offer right? Well you may achieve this objective without being an SEO expert, Gareth Bull for example – garethseoconsultant.co.uk. All you need to follow is these few tips and you’re good to get most out of your website and that little blog section you have in it.
(Note: Investing in a reliable seo agency is another option and advised to have more fruitful results. But you may use these guidelines if you’re not sure at the moment.)
Choose the right platform
If you’re new to internet world and thinking to set your website for your offline business then you might get distracted by the free platforms. There are tons of free platforms to host your website and they work quite nice. But the only downside in going with those options is that you feel blocked after making all right efforts for attracting visitors and gaining more exposure in long run.
So as an advice, you should invest in a good hosting and domain registrar and set up your website on a paid platform so you won’t be facing this issue as stated above.
Create relevant content
You don’t know much about SEO? Well that’s not a big issue until you have enough knowledge of your own industry. Yes, if you have up-to-date knowledge about your industry then you’re in safe zone. You don’t need to get attention from each and everybody out there through your website and online endeavors.
Just target the specific audience or group of people that are important for your business and can understand the complex term used in your industry. Write about current news, trends or problems the industry has and also propose suitable solutions that could benefit readers and solve their problem. Just share your experience and make that random user your regular reader.
Update your website often
Another useful practice that you should not avoid is updating your website as often as you could. This is essential because search engines would grade your website down if it’s not updated qutie often. Suppose, if you don’t display new items in your store or shop then people might not enter and ask about the products that you have to offer them. In the same way search engines prefer websites that are updated regularly or at least thrice a week which is considered a good SEO practice.
Never forget the ‘Link Building’ part
Link building is an essential part of SEO that most people miss. You don’t need to do much just leave your website’s link everywhere you think appropriate. You’re on social media? Well you may build quality links from your circle that is relevant to your business. Just include your website’s link in every photo you share or each status or comment you write on your social account. Do comment on other blog posts or try finding current news articles to share your opinion with our website’s link. This will let people know that you not only exist online but have something useful that they can try to solve their problem.